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Tinkoff launches Russia s first BNPL payment service 2 hours ago Russian consumers are to get their first taste of the buy now, pay later phenomenon sweeping neighbouring European markets, courtesy of a new product from digital bank Tinkoff. The Dolyame.ru service allows customers to split the purchase price of goods sold online into four equal parts. In order to make a purchase, they need only cover 25% of its price.
The remaining three quarters is debited from the buyer s card on a bi-weekly basis until the full payment amount is received.
Netizens call out Shopee for usage of Myanmar protest icon for product promotion Details 22 April 2021
Shopee has come under fire after product listings of a black t-shirt with the caption Everything will be OK were found on its platforms across Southeast Asia. The product was promoted with images of a Myanmar protester, Kyal Sin, who reportedly died wearing the shirt earlier in March, according to BBC. According to screenshots posted by netizens on Twitter, the listings were found in Singapore, Malaysia, Indonesia, Thailand, and Philippines. The products were shipped from Indonesia and China, per the netizen screenshots seen by
MARKETING-INTERACTIVE.
P&G sees 50% increase in eCommerce, goes on price hike Details 22 April 2021
Proctor & Gamble (P&G) has reported a 50% increase in its eCommerce sales for the third quarter of its financial year of 2021 ended 31 March. Meanwhile, Jon Moeller, vice chairman and chief operating officer, said P&G s market shares in eCommerce are about equal to its brick-and-mortar [shares] .
According to Moeller, P&G is looking to scale its offerings in a way that best serve eCommerce and digital commerce consumers. One example of its initiatives is to improve on its packaging, particularly for liquid products. P&G wants to ensure its products survive the journey to a consumer’s home, up until the moment when he or she opens the box. The conditions that the bottle travels through are much more strenuous in an eCommerce context, and we need to have packaging that’s designed for that in mind, Moeller said.